ProFIT provides a wide range of fitness management services and benefits to owners ranging from consulting on club development and operations to management of all aspects of the facility operation. ProFIT can oversee all aspects of fitness facility operations and can limit Owner’s involvement to periodically meeting to review results of operations.
Fitness Facility Management
- Hiring and supervision of staff
- Developing marketing strategies
- Equipment recommendations and purchasing
Market Analysis and Feasibility Study
- Perform a site assessment and evaluation to assist in market positioning
- Establish the demographic profile of the market and potential opportunities
- Develop competitive analysis
- Analyze SWOT (Strengths, Weaknesses, Opportunities and Threats)
- Compile financial projections with complete revenue and expense assumptions
- Project utilization and user profile
- Develop operations assumptions
- Complete and review capital estimates
- Prepare a return on investment report with recommendations
Concept Planning and Design Consultation
- Design concept for the project
- Conceptual and strategic planning
- Develop space programming, room specifications and detailing
- Determine traffic flow and projected utilization levels
- Work with architectural and interior design firms to plan the facility including fitness center, locker room layout, reception desk configuration, wall and floor coverings, lighting issues, etc.
- Recommend and coordinate the selection, purchase and placement of exercise equipment
- Recommend computer hardware, software and front desk systems
- Assist in all aspects of design and meet with client, architect and members of the design team as required
Pre-Opening Services
- Develop efficient timelines through date of opening
- Select and train personnel
- Finalize promotion, marketing and sales plan
- Set pre-opening sales budgets and goals
- Program development for exercise and fitness area
- Develop marketing plan and design collateral
- Create club rules and regulations, waiver of liability forms
- Develop standard operating procedures (SOP’s)
- Complete employee and operations manuals
- Develop an e-commerce strategy and design of website
Exercise Equipment & Installation
- Review space and determine equipment needs
- Evaluate and diagnose existing exercise equipment and application (life and value)
- Financial analysis of lease versus buy
- Provide exercise equipment and accessory recommendations
- Secure any brands of equipment desired by client
- Worry-free delivery and installation, according to scheduled design layouts
- Set up Preventive Maintenance Plans
- Provide technical consultation after equipment delivery and set up
- Train staff on equipment usage and maintenance
